Google’s Next Big Thing Is … Contextual Discovery

Google never stops looking to the future. It never refrains from creating the next Google Tool or projecting towards the next Google focus. This past year, Google has focused a great deal on the local internet user via tools for local search and mobile queries. Next year it seems that Google’s plan is to continue making it even easier for internet users to find information about what they want … this time, before they have even asked for it through Contextual Discovery.Read more…

What Is Ahead For Online Marketers In 2011: Search Engine Optimization

The upcoming year is bound to be one that is full of challenges and opportunities for online marketers. To help our readers navigate throughout these treacherous waters, we asked some of our most popular contributors for their thoughts on what will be ahead throughout 2011 in a variety of different arenas — SEO, PPC, Conversion, Local Search, Email Marketing, and Social Media. Read more…

How To Write An Ebook – 7 Simple Steps

Writing a book is not something that you can shoehorn into a few hours, but if you plan on publishing an ebook, the time invested will be well spent. Actually knowing where to start can be tough though, particularly for those who have not had the opportunity to flex their writing muscles in a while. The thought of actually writing such a lengthy document can also bring on a case of writer’s block, but writing an ebook can be approached in a very segmented and logical manner.Read more…

Retargeting: Focusing In For The Kill

Infographics May Just Save The Sanity Of Those Presenting Analytics

5 New Content Flavors To Spice Up Your Site

It can be difficult to think of relevant ideas for website content, particularly if you’re trying to update your page as often as possible as part of your search engine optimization efforts. It’s easy to get stuck in a rut when writing content for a website and always stick to the same tried and tested format. Not only does this limit creativity, but it can also be boring for your visitors. Why not try something new and take inspiration from this article? Read more…

What Are Rich Snippets And How Can You Make The Most Of Them?

The most important thing to focus on in any PPC campaign is ROI. If the ROI is low, then eventually your PPC client is going to run out of cash to put into their PPC campaign and, as a PPC manager, you will be out of a job. Therefore, how can ROI be improved? Find the best bid and budget for your particular PPC campaign by trying out some of, if not all, the different ideas in this article. Read more…

Have You Considered Contests As An Online Marketing Tactic?

A long-standing tactic in link building is the use of contests or competitions. More recently with the advent of social media, it has also become a standard tool of many brands to get more followers and fans. Without pretending to be a legal wizard, there are two things in particular to consider before embarking on a competition campaign in your SEO and social media efforts. 1. What local laws apply? For example, in Sweden you can’t have a straightforward prize raffle targeting Swedes without the… Read more…

Getting Started With Link Building

5 Tips For Improving PPC Campaign ROI

Link building is by far still the most important effort for gaining search engine rank. Although shifts from quantity to quality have certainly altered approaches, the fact that links generate value and trust is as important today as it has been for years. A well-crafted and thought-out link building campaign focused on targeted high-quality sites is still very powerful for gaining success in search engines. Here are five great articles to help you get started with link building. Read more…

Building Twitter Popularity By Following Others

Social media can sometimes seem like a popularity contest with the actual number of Facebook friends or Twitter followers you have becoming almost more important than whether or not you actually communicate or engage with those people. One of the best ways to approach the feat of building a worthwhile Twitter presence with a relevant audience of followers, is actually to begin at the other side of the equation and find Twitterers worth following yourself. Read more…

Google TV: The End of Linear Pixel Slop

Internal Linking: Recouping Your Site’s Hidden SEO Value

As one of the basics of search engine optimization, link building is a key component to ranking well in search engines. But one aspect of linking that many search marketers overlook is the power of internal links, leading to many sites not taking advantage of these means of effecting solid positioning. In his article “Internal Linking: Recouping Your Site’s Hidden SEO Value,” Chris Boggs discusses the benefits of paying attention to each and every opportunity to build links between the pages of your website. Read more…

Creating A Single Sitemap For Multiple Content Formats

Since their introduction five years ago, the humble sitemap has evolved at quite a rate – moving from a simple blueprint of a site’s pages to in-depth and individual charts of very specific news, image and video content. These multimedia sitemaps can be created to guide Google search engine spiders through video files and news updates, restrict access in certain locations, enable news story classification and even detail expiry date of content.Read more…

Beyond Traffic – Making SEO Meaningful with Better Measurement

Too many online marketers lose sight of the fact that SEO is ultimately about creating opportunities for business, not just getting more traffic to the site. There are many complexities around traffic that need to be considered, as well as the reality that there is a lot of bad traffic out there. More traffic is not always the answer. In his article, “Beyond Traffic — Making SEO Meaningful with Better Measurement,” Gary Angel discusses four key factors that lie behind creating opportunities and more meaningful SEO engagement.Read more…

Does Your Google Places Listing Really Work For You?

Ch-Ch-Ch-Changes: Website Transitions and SEO

Redesigning or redeveloping a website can be a huge undertaking, even for a small business. Among the huge numbers of tasks to keep track of and carry out, maintaining the site’s ranking in search engines is not always put high on the list of priorities. However, as Joe Griffin outlines in his article “Ch-Ch-Changes: Website Transitions and SEO,” it is essential that you not lose track of the importance of safeguarding search engine optimization practices and procedures during this period of change. Read more…

Is Keyword Density Becoming Less Important?

However little or long you’ve spent optimizing your website, you’ll almost certainly have heard of the following pearls of wisdom; Despite popular belief, spending hours tweaking meta description and meta keyword lists will not result in a rankings spurt. There are no quick fixes in SEO. Content is king. And, keyword density is a major consideration when writing content. Right? Wrong!  Read more…

Have You Checked Your Website For Cross-Browser Compatibility?

Have you ever tried your website on a PC that is not the one you normally use and found that the design doesn’t look as good for some reason? Perhaps the column sizes are out, the navigation just doesn’t seem to fit or the page appears too big or too small for the screen? It could be that you haven’t tested your web site for different browser compatibility and have just assumed that site will appear as good as it does on your browser of choice, on any of your visitor’s browsers of choice. Read more…

What’s Your Online Quiz IQ?

Synopsis – Link building is one of the basic building blocks of search engine optimization and there are many different techniques for attracting links to your website and seeking links out from others. But one technique that is not often discussed is quiz marketing as a means of attracting links to your site. Garrett French, in his article “What’s Your Online Quiz IQ?” discusses the background of the use of quizzes as online linkbait, how quizzes can help you enlarge your linking empire, and explores…Read more…

How Do I Submit Products to Google Shopping?

With the holiday season just a few months away, now is a great time to learn how to create a product feed and submit via the Google Merchant Center for inclusion in the shopping segment of the search engine results pages. You don’t need to have a page-one website for a listing in the shopping feed to drive traffic to your site and in fact, a decent shopping presence can actually happen quicker than the time it would take to optimize the domain itself for a new product keyword.  Read more….

Is Google News Part of an SEO Strategy?

A report earlier this year from Outsell suggested that more than half of us now go forgo the traditional morning newspaper in favor of going online for our news. This is up 33% on previous studies and interestingly, means that sites like Google News are a destination within themselves, rather than a click through from a Google web search.  Read more…

Fitting SEO Into The Company Puzzle

Chris Boggs, in his article “Fitting SEO Into The Company Puzzle,” explores the options available to companies looking to make the most of their individual strengths and minimize their weaknesses online. Likening the struggle to differences between conventional warfare (similar to large corporations) and guerrilla warfare (similar to small companies), Boggs maintains that the common thread is the need to centralize the control process for SEO-related decisions as much as possible. Read more…

Will Google Instant Search Turn SEO On Its Head & Pander To Big Business?

We waited patiently to learn what big announcement Google was going to make, having been told it would be “huge” and a game-changer. And then it arrived — Google Instant Search. No longer do you have to hit the enter key after typing in a search query to see search results — they appear below the search box as you type in your query. Start typing any old thing and voila — any old thing appears below the box. Read more…

4 Tips To Increase Your Internet Catch

“There are plenty of fish in the sea” is one of those clichéd phrases that I’ve never quite understood. It seems to me that in relationships, quality trumps quantity: most of us want The One, not the many. The same can be said for Internet marketing.  Sure, the Web makes it possible to cast a wide net.  But as we’ve all experienced, whether you’re marketing your neighborhood bar that attracts mostly locals, or an expertise in building chicken coops that attracts mostly – well, who does that attract? Read more…