Google Places, keyword density & site transitions

Welcome to another edition of our round-up of SEO and online marketing articles. Each week, we will profile articles we believe provide unparalleled value to web developers in their SEO and online marketing efforts.

Here’s what we have for you this week:

Does Your Google Places Listing Really Work For You?

A Google places listing is an essential piece of kit for the small business venturing online. Setting up a Places profile is the work of minutes – simply add basic business information such as store opening hours, address, contact number- and then verify via SMS, phone or postcard. You can also add a few key words, upload an image or two and even attach a video to your listing.  Read more…

Ch-Ch-Ch-Changes: Website Transitions and SEO

Redesigning or redeveloping a website can be a huge undertaking, even for a small business. Among the huge numbers of tasks to keep track of and carry out, maintaining the site’s ranking in search engines is not always put high on the list of priorities. However, as Joe Griffin outlines in his article “Ch-Ch-Changes: Website Transitions and SEO,” it is essential that you not lose track of the importance of safeguarding search engine optimization practices and procedures during this period of change. Read more…

Is Keyword Density Becoming Less Important?

However little or long you’ve spent optimizing your website, you’ll almost certainly have heard of the following pearls of wisdom; Despite popular belief, spending hours tweaking meta description and meta keyword lists will not result in a rankings spurt. There are no quick fixes in SEO. Content is king. And, keyword density is a major consideration when writing content. Right? Wrong!  Read more…

Have You Checked Your Website For Cross-Browser Compatibility?

Have you ever tried your website on a PC that is not the one you normally use and found that the design doesn’t look as good for some reason? Perhaps the column sizes are out, the navigation just doesn’t seem to fit or the page appears too big or too small for the screen? It could be that you haven’t tested your web site for different browser compatibility and have just assumed that site will appear as good as it does on your browser of choice, on any of your visitor’s browsers of choice. Read more…

What’s Your Online Quiz IQ?

Synopsis – Link building is one of the basic building blocks of search engine optimization and there are many different techniques for attracting links to your website and seeking links out from others. But one technique that is not often discussed is quiz marketing as a means of attracting links to your site. Garrett French, in his article “What’s Your Online Quiz IQ?” discusses the background of the use of quizzes as online linkbait, how quizzes can help you enlarge your linking empire, and explores…Read more…

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