Good content is vital indeed. Not only for SEO, but also for the visitor, content is important. A visitor will never come back to your site, if there is no or little content. Therefore, everyone creating a site should first think about with what to fill the pages, before creating them. Furthermore, several technical aspects are to be considered. The better the keywords describe the content of the page, the better for the user. Plus, the search engine will finde your page more easily.