Not only possible but pretty easy. Just read in the line, break it into it's component parts, and insert a record into the database.
Your trick, of course, will be breakup up the component parts, because you have a variable length, undelimited text field followed by a price. It might have been better to reverse the order of the fields, or create some variety of delimiter like a dollar sign. That can be worked out though, just start hunting for the change between whitespace and digits.