Benefits of implementing a loyalty program on your Magento store are many – from enhancing your sales to keeping your customers satisfied. Standard options in Shopping Cart Price Rules in Magento don't provide much flexibility in setting up rules for a Loyalty Program that would be attractive to your customers. This extension adds new set of Customer-related conditions to Magento Shopping Cart Price Rules, introduced a new Action for Shopping Cart Price Rules that allows for applying a Surcharge, and enables customers to track their eligibility for certain discounts. Full list of features is available on the product page.