Let’s face it. When it comes to selling online it can be hard. You need a merchant account, ecommerce software and a unique design for your store. If you don’t know HTML or CSS then you’ll probably even need a web designer to show you the ropes. That’s how it’s always been in the ecommerce space, right?
In the last few years there have been quite a few new players enter the ecommerce space. They understand the frustration felt by so many online retailers in the complexity of setting up an ecommerce store – and they’ve done something about it.
One such company which has gained a loyal following of close to 10,000 online retailers using their platform to sell online is BigCommerce. BigCommerce was voted 2009’s #1 easiest-to-use ecommerce software, so let’s look at some of the reasons why I believe they attracting such a large customer base of both new online retailers and those who are switching from other platforms:
1. BigCommerce is an all-in-one solution. Unlike 95%+ of ecommerce providers out there, BigCommerce provides online retailers with everything they need to sell online, including a dead simple to use (yet extremely feature packed) hosted shopping cart, a merchant account (so you can accept credit cards online) and custom ecommerce website design services. Normally you’d have to go to 3 different vendors AND you’d need a web designer to help you with everything. Not with BigCommerce.
2. The BigCommerce shopping cart is easy and fun to use. Features like Drag and Drop Design Mode make it easy for non-technical users to change their store’s layout and text without knowing HTML. You can setup promotions, view 25+ business intelligence reports and choose from over 50 built-in store templates which have been professionally designed using the best ideas from Amazon, Zappos, and other highly profitable online stores.
3. BigCommerce helps you rank on the front page of the search engines with it’s awesome built-in SEO features. You can setup page titles and META options for all products, categories, brands and web pages individually and all HTML code is W3C compliant with proper use of header tags, alt text, etc.
The best part about BigCommerce is that you can launch a store for you or your clients (if you’re a web designer) for free. Just go to www.BigCommerce.com to get started. You can watch a video tour, see screenshots, read testimonials from successful store owners and see what all of the fuss is about!