Increase Twitter Followers, Google TV and Internal Linking

Welcome to another edition of our round-up of SEO and online marketing articles. Each week, we will profile articles we believe provide unparalleled value to web developers in their SEO and online marketing efforts.

Here’s what we have for you this week:

Building Twitter Popularity By Following Others

Social media can sometimes seem like a popularity contest with the actual number of Facebook friends or Twitter followers you have becoming almost more important than whether or not you actually communicate or engage with those people. One of the best ways to approach the feat of building a worthwhile Twitter presence with a relevant audience of followers, is actually to begin at the other side of the equation and find Twitterers worth following yourself. Read more…

Google TV: The End of Linear Pixel Slop

Perhaps the mark of genius lies not in the invention of the unexpected as in the mastery of the obvious. Google has redefined the way that we think about communication and information, creating a culture that demands complexity and exhaustive research in the fastest form possible. With a foray into television, Google is attempting to find the boundary between two mediums — television and the internet — and erase it completely.Read more…

Internal Linking: Recouping Your Site’s Hidden SEO Value

As one of the basics of search engine optimization, link building is a key component to ranking well in search engines. But one aspect of linking that many search marketers overlook is the power of internal links, leading to many sites not taking advantage of these means of effecting solid positioning. In his article “Internal Linking: Recouping Your Site’s Hidden SEO Value,” Chris Boggs discusses the benefits of paying attention to each and every opportunity to build links between the pages of your website. Read more…

Creating A Single Sitemap For Multiple Content Formats

Since their introduction five years ago, the humble sitemap has evolved at quite a rate – moving from a simple blueprint of a site’s pages to in-depth and individual charts of very specific news, image and video content. These multimedia sitemaps can be created to guide Google search engine spiders through video files and news updates, restrict access in certain locations, enable news story classification and even detail expiry date of content.Read more…

Beyond Traffic – Making SEO Meaningful with Better Measurement

Too many online marketers lose sight of the fact that SEO is ultimately about creating opportunities for business, not just getting more traffic to the site. There are many complexities around traffic that need to be considered, as well as the reality that there is a lot of bad traffic out there. More traffic is not always the answer. In his article, “Beyond Traffic — Making SEO Meaningful with Better Measurement,” Gary Angel discusses four key factors that lie behind creating opportunities and more meaningful SEO engagement.Read more…

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