Link Building, Rich Text Snippets, Improving PPC Campaign ROI

Welcome to another edition of our round-up of SEO and online marketing articles. In each issue, we will profile articles we believe provide unparalleled value to web developers in their SEO and online marketing efforts.

Here’s what we have for you this week:

5 New Content Flavors To Spice Up Your Site

It can be difficult to think of relevant ideas for website content, particularly if you’re trying to update your page as often as possible as part of your search engine optimization efforts. It’s easy to get stuck in a rut when writing content for a website and always stick to the same tried and tested format. Not only does this limit creativity, but it can also be boring for your visitors. Why not try something new and take inspiration from this article? Read more…

What Are Rich Snippets And How Can You Make The Most Of Them?

The most important thing to focus on in any PPC campaign is ROI. If the ROI is low, then eventually your PPC client is going to run out of cash to put into their PPC campaign and, as a PPC manager, you will be out of a job. Therefore, how can ROI be improved? Find the best bid and budget for your particular PPC campaign by trying out some of, if not all, the different ideas in this article. Read more…

Have You Considered Contests As An Online Marketing Tactic?

A long-standing tactic in link building is the use of contests or competitions. More recently with the advent of social media, it has also become a standard tool of many brands to get more followers and fans. Without pretending to be a legal wizard, there are two things in particular to consider before embarking on a competition campaign in your SEO and social media efforts. 1. What local laws apply? For example, in Sweden you can’t have a straightforward prize raffle targeting Swedes without the… Read more…

Getting Started With Link Building

Google makes many changes to its search engine results pages each month, some noticeable and some not too noticeable. One of the higher profile changes to be made recently is the inclusion of rich snippets. A change designed to provide the searcher with more useful and informative search results, rich snippets can take many forms but are in essence a form of structured content intended to provide more information about the page or business. Read more…

5 Tips For Improving PPC Campaign ROI

Link building is by far still the most important effort for gaining search engine rank. Although shifts from quantity to quality have certainly altered approaches, the fact that links generate value and trust is as important today as it has been for years. A well-crafted and thought-out link building campaign focused on targeted high-quality sites is still very powerful for gaining success in search engines. Here are five great articles to help you get started with link building. Read more…

Special Offer for HotScripts Members
Save 50% on a 1-Year Subscription to Search Marketing Standard’s Premium Content! Get the best articles first – Subscribe today – Save 50%. Use coupon code: LASTC when checking out.