SEO in 2011, Contextual Discovery, Retargeting

Welcome to another edition of our round-up of SEO and online marketing articles. In each issue, we will profile articles we believe provide unparalleled value to web developers in their SEO and online marketing efforts.

Here’s what we have for you this week:

Google’s Next Big Thing Is … Contextual Discovery

Google never stops looking to the future. It never refrains from creating the next Google Tool or projecting towards the next Google focus. This past year, Google has focused a great deal on the local internet user via tools for local search and mobile queries. Next year it seems that Google’s plan is to continue making it even easier for internet users to find information about what they want … this time, before they have even asked for it through Contextual Discovery.Read more…

What Is Ahead For Online Marketers In 2011: Search Engine Optimization

The upcoming year is bound to be one that is full of challenges and opportunities for online marketers. To help our readers navigate throughout these treacherous waters, we asked some of our most popular contributors for their thoughts on what will be ahead throughout 2011 in a variety of different arenas — SEO, PPC, Conversion, Local Search, Email Marketing, and Social Media. Read more…

How To Write An Ebook – 7 Simple Steps

Writing a book is not something that you can shoehorn into a few hours, but if you plan on publishing an ebook, the time invested will be well spent. Actually knowing where to start can be tough though, particularly for those who have not had the opportunity to flex their writing muscles in a while. The thought of actually writing such a lengthy document can also bring on a case of writer’s block, but writing an ebook can be approached in a very segmented and logical manner.Read more…

Retargeting: Focusing In For The Kill

In his article, “Retargeting: Focusing In For The Kill,” David Rodnitzky explores the concept of retargeting, explaining why almost all retargeting in today’s marketplace is site-based rather than search-based. And although it sounds intriguing, retargeting is not for everyone. Rodnitzky discusses four significant facets to consider prior to embarking on a retargeting campaign, each of which is crucial to possible success and each of which requires serious consideration and investigation.Read more…

Infographics May Just Save The Sanity Of Those Presenting Analytics


One of the unexpected issues of the digital era is not the unprecedented amount of information it generates, but rather how any one person can meaningfully interpret it. For businesses and website administrators, web analytics has helped group this data into basic, identifiable categories. Infographics, and the realm of data visualization in general, are the tools to a much richer and far more intuitive understanding of what all this information means — or at least, they provide a far more compact and visually engaging method of measuring the transactions of the digital world. Read more…
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