Today’s market is governed by customers’ feedback. By participating in those discussions, you will not only build a better relationship with the public, but will also harness their feedback to enhance existing products and develop new features. The concept of UserVoice is simple, and I would term it as being a combination of Digg and Twitter for users’ feedback. People are able to either submit a new feedback or vote for existing feedback. Both the users and the owner can discuss proposed bugs and feature requests. Finally each week, your users will receive an update email with updates on the items they submitted or voted for.
One of the notable features of UserVoice is the way it can be easily integrated in your existing Web site. You can skin it using CSS to match your site’s look and feel or point your sub-domain using CNAME to your branded page on UserVoice. But other than being a feature-rich application, UserVoice is in itself an extremely well done Web 2.0 application in terms of usability.