IP2Location Variables provides a solution to easily get the visitor's location information based on IP address and customize the content display for different countries in pages, plugins, or themes. This plugin uses IP2Location BIN file for location queries, therefore there is no need to set up any relational database to use it. Depending on the BIN file that you are using, this plugin is able to provide you the information of country, region or state, city, latitude and longitude, US ZIP code, time zone, Internet Service Provider (ISP) or company name, domain name, net speed, area code, weather station code, weather station name, mobile country code (MCC), mobile network code (MNC) and carrier brand, elevation and usage type of origin for an IP address.