Incoming links (also known as inbound links and non-reciprocal links) have gained unprecedented importance in how search engines rank websites. All of the major search engines, including Google, HotBot, All The Web, Lycos, AOL, Excite, GoEureka, IWon, Comet and Ask Jeeves, now factor in link popularity to determine site rank. The more high quality, relevant links that lead to your site, the higher you will rank. Developing and maintaining high quality links to your website is now essential to the success of your business. PR Maximizer software automatically searches the web and finds thousands of high PR sites relevant to your site. It will even provide you with contact information so you can establish reciprocal link agreements with site webmasters. Also, use PR Maximizer to uncover the linking structures of your top competitors' websites. Then use this information to improve on what they are doing and ensure yourself a top search engine ranking.