Magento Facebook Login allows your customers to log in to the system safely, using their Facebook accounts. Easy enough, this feature highly improves the registration rate for the stores. The Facebook Like button is an awesome feature for you to strengthen the impact and to increase the traffic of your store. The more likes you have, the more customers you get. The feature allows you to activate the configurable login button for all products in your store. The Send to Friends feature is a new one. It works almost as a like and allows you to send direct messages on emails, to the contact person or group on Facebook. Facebook based Comments system is a valuable feature for any store. Comments reflect the interest of your clients and give reasons to purchase to those who are uncertain.