Every business tries to attract more customers and win their loyalty. To obtain this different technologies and methods are used. Using individual landing pages with unique products assigned to the customers is one of the most efficient ones. Magento Private Sales Extension is developed to serve this purpose. It generates a landing page that admin can add to a customer or a group of customers. Pages are divided in two categories: individual and default landing pages. Individual landing page contains special groups of products for each particular customer in the “Private Sales” section. The customer is selected from the list and products are assigned to his landing page. Default page includes a certain amount of products that are general for customers if individual landing page is disabled for them. The products are defined in Manage Products section. When the landing page is completed it contains title, description and individual or default sets of products.