In today's world of the web, having the name is just as important - maybe even moreso - as having the content. A memorable domain name (www.yoursite.com) can increase the number of visitors to your site exponentially; as well as repeat hits from clients remembering your URL, a lot of people will also instinctively try addresses such as download.com, freestuff.com, hotchicks.com... So get the name you want! If you know that a domain name is owned by someone who doesn't use or want it, or that is due to expire soon, simply run NameCheck regularly and you will be notified AS SOON AS the name is dropped!