If you deal online in memberships and subscription products and want to manage them efficiently and effortlessly, your hunt for a Magento solution stops here. The Subscriptions and Recurring Payments Magento extension from aheadWorks Co. suits you if you sell products that are purchased with a certain regularity: magazines, software licenses, or products like grocery, bottled water, memberships, pills, detergents etc. You can continue to sell these as a one-off sale; but your customers can opt to buy a subscription if they wish - and they can do it right from your online store! What better way to easily retain customers and generate a recurring revenue from them? Sounds appealing? Well, read on to find out all that is in store for you.