Theme design can be approached from two angles. The first is simplicity; sometimes it suits the client and/or the site to go as bare-bones as possible. In that case, it's quick and easy to take a very basic, pre-made theme and modify it. The second is "Unique and Beautiful". Occasionally, the site's theme needs to be created from scratch so that everything displayed caters to the specific kind of content the site offers. This book is going to take you through the Unique and Beautiful route with the idea that once you know how to create a theme from scratch, you'll be more apt at understanding what to look for in other WordPress themes. Whether you're working with a pre-existing theme or creating a new one from the ground up, WordPress Theme Design will give you the know-how to understand how themes work within the WordPress blog system, enabling you to take full control over your site's design and branding.