It's a well-known fact that the use of professional and attractive graphical elements on websites increase the proportion of user generated activity such as sales, newsletter subscription, and the amount of time spent on a particular site. Having appealing graphics on your sales page can make the difference between 100 sales a month and 3 sales a month... 2,112 (GIF's) + 2,112 (PNG's) + 420 (Blank Files) + 2,105 (Bonuses) = 6,749 !!!