The FB FIST WordPress plugin helps you take full advantage of Facebook's viral traffic! How?.. You offer something for free in order to get someone to connect with you via FB Fist. FB Fist is an actual Facebook application (customized to you) that let's users connect with you on facebook. Once they 'allow' your app, you get access to their name, age, sex, favorite books, favorite movies, likes, relationship status, etc. Once someone connects with your app their is an optional post that they can put on their wall mentioning your free offer. It gives you the great ability of going VIRAL through facebook!