The Magento Facebook App is a marvelous extension which allows you to integrate social shopping via facebook. Facebook Marketing is not at all an exaggerated zeal but this is the most preferred marketing strategy since it offers plethora of benefits. Every small/big online business makes use of facebook advantage as it conveys word-of-mouth advertising resulting in effective marketing. This extension enables your customer to shop from your product catalogue that is available on your magento store through facebook profile. Thus you can run your magento store with facebook identity. The user can even invite a friend to buy the product from the product catalogue. The extension helps to convert the new user to registered user automatically, thus every new customer on your magento store is changed to active customers by default facebook login.