The extension adds Google Universal Analytics Enhanced Ecommerce Tracking on your Magento store. It comes with options to enable display feature, anonymize ip and enhanced e-commerce tracking on your Magento website It allows you to implement new google analytics universal tracking on your site It automatically replaces old Google Analytics tracking with new one i.e Universal Analytics on your Magento site including enhanced e-commerce feature It comes with different options provided by new Google universal tracking code It gives you an option to turn on new tracking code or switch back to old tracking It works with sub-domains and multi-domain websites It comes with an e-commerce tracking and send all the item level information to Google It supports Shopping and Checkout Behaviour Report It supports Product and Sales Peformance Report It supports Guest checkout functionality It supports cross domain auto linking using linker plugin (NEW!)