All the information and knowledge about customers that you glean from your e-commerce store becomes truly valuable only when this knowledge is applied effectively and contextually to deliver the most targeted content – be it merchandise or marketing offers – to your audience for maximum impact. Information -> Intelligence -> Knowledge -> Merchandising & Marketing Power The Market Segmentation Suite Magento module by aheadWorks takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor’s propensity to buy to maximize the probability of a purchase.