Meta Tag Assistant gives you more control over what and how title tags and meta descriptions are written on each page of your site. CMS generated meta information are fine until you decide you are going to seriously follow the SEO guidelines on title and description length. Now you can implement your more seo friendly titles and descriptions in bulk. You need this initial step done manually and Meta Tag Assistant will do the rest. If you believe that the very little effort in this first step is outweighed by the advantages your site will have over your competitors in the end, then Meta Tag Assistant is the right solution for you. You only need to feed Meta Tag Assistant with one CSV file containing all the meta data you and your team have optimized.