Video is increasingly taking over content on Facebook and Twitter, reflected by the proliferation of business page videos. We know one of the 21st century’s largest online video formats – video-on-demand (VoD). VoD has hugely grown in popularity over the past five years. By 2020, estimates believe that there will be more than 200 million global VoD households, with Netflix, YouTube, Hulu leading the way in order of market share.