VirtualCatalog is an on-line product management system which enables the administrator to easily add or update a database of items and categories through a web browser. VirtualCatalog was designed to meet the needs of site developers and merchants who demand more advanced features without sacrificing ease-of-use, and a professional, yet affordable storefront. Balancing ease-of-use with flexibility in design, site designers can develop page and product layout templates to meet their needs. VirtualCatalog makes handling large product databases (2000 products and more) easy and efficient.