Building Online Stores with osCommerce: Professional Edition will teach you how to use, build and maintain a complex, powerful e-commerce website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: * Increase your sales through cross-selling and up-selling * Offer custom discounts and support the use of gift certificates * Incorporate your own RSS feed to enhance the content of the site * Use and control banners to market popular or profitable products within your store * Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal * Understand the security technologies involved in e-commerce and develop your own security and backup strategies * Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes