The script tracks efficiency of your ads by logging every unique visitor and his/her actions such as sale, trial or opt-in list sign-up etc. Using comprehensive reporting features you may learn where every hit came from and whether it resulted in a sale or sales lead. With this info at hands you will easily find out which ads are making you money and which ads are not. By reallocating your resources to fund successful campaigns and eliminating loosing ones you may boost your overall return on investment. Free Lite version available.