e-SELL is a scalable Internet Store/Catalog package that enables merchants to affordably sell their products on the World Wide Web. Unlike most typical web sites which contain static text and graphics, e-SELL is a real on-line store, presenting customers with a dynamic, ever-changing, interactive shopping experience. Unlike typical web sites, e-SELL includes �behind the scenes� functionality like inventory management and custom reporting. Merchants use only a browser to setup and configure their stores.