By using the Ajax Login for Magento 2, you allow your customers to: - Log in to their account very quickly and conveniently without reloading the page - Be able to login via social account (Facebook, Google Plus, and Twitter) - Create new account or reset passwords in just 1 minute through convenient popups - Automatically create new accounts for customers who logged in by social account: After logging in by Facebook account for example, the users will receive an email asking them to reset the password for the newly created account. This account is generated based on the email that the customers registered with Facebook.