If you are a professional retailer and you run both - off-line store and an online eCommerce shop you probably wonder how to connect these two branches of your retail business, integrate and synchronize the information. Using CRM systems is very good for your sales and support team, but how could you enhance your online presence and increase your conversions for Magento based stores? With our solution you can connect your Magento site with SugarCRM and synchronize site users and purchases with customers, cases and opportunities in CRM system. The synchronization operations can be customized using the synchronization criteria specification feature.