Core Features: 1) ability for owners to post their items; 2) ability for owners and people renting to create a profile; 3) ability to upload a photo of the item; 4) ability to transact, i.e. pay for the rental through Paypal; 5) ability to send confirmation emails to owners and renters; 6) search and filtering; 7) registration with social networks (Google, Facebook, Twitter); 8) personal messages available for registered users; 9) calendar to book the items for a certain period of time