Cycling Frelsi is founded by a group of cyclist friends who had to learn to “feed their habit” on a budget. Constantly being put off by the price tags from major brands, they decided to get to the source and get the best price possible for themselves at first, and soon after for a growing local customer base. Sourcing the products directly from the manufacturers, they were able to get unbeatable prices for the highest quality, as well as offer them to the rest of the cycling community – all in a purpose of enjoying their favorite activity without going destitute themselves, as well as providing others with the same opportunity.