(i) Implemented using PHP4 for MySQL databases (ii) Automatically extracts what web page it is embedded within so you don't have to (ie; you can insert the same PHP code into every HTML file) (iii) Automatically creates a new entry if your page is new (ie; you just make your page & upload) (iv) Is fine with heavily loaded servers (does not lose counts like some other database-driven web counters) (v) Is in the public domain (ie; free for use - you don't even need to say I wrote it as I have given up my copyright)