Pricing is probably the most important issue in marketing strategy. In the pursuit of profit, an underprice is rather widespread and it is hard enough to keep your own prices always competitive and up-to-date. With the Price Match extension you can provide your clients with the hottest discounts and lowest prices at just the right time. Just place a special “Price Match” button at the product page and let your customers inform you about lower prices on the same items in other web-stores. Beat any advertised prices right away! The flexible Price Match settings allow configuring this Magento extension in the most appropriate for your store way. You can easily specify whether the Price Match form will appear in the popup window, will be opened in a new page, or will be represented as a custom form.