The Reward Points extension allows Magento store owners to increase customer loyalty by rewarding them in reward points. These points can be redeemed by customers in the form of discounts as well as be used towards purchases. We all like something for FREE, or discounts right? With Reward Points, customers receive points when they register, write a review for any product, refer a friend or simply just purchase something from your store. These points can then be redeemed in the form of a discount at checkout time. Reward Points is very popular in both on and offline e-commerce. By giving points for each purchase, they will more likely to revisit your store on a regular basis, which means higher turnover!