E-mail marketing can be very frustrating, and it can produce very disappointing results. On the other hand... If you ARE educated and you DO know what works, what doesn't, and how to AVOID the dangers and pitfalls: You can dramatically increase the income of your online or offline business! That's why this eBook will show you everything from growing a super-responsive opt-in list as quickly as possible, to generating the highest possible revenue from every e-mail you send, to protecting your business from being wrongly accused of spamming and knowing how to effectively deal with it if you are... ... And explain when you should mail, how you should mail, what you should write, and when you should send it so that you are guaranteed the best possible results from each and every e-mail.