Because the address bar is page element with most attention on it no one will miss your animated message displayed in it. The advantage of this plugin is that its animations looks the same in all major browsers and cannot be blocked in any way. Not like pop-up windows or flash ads. Therefore, this plugin is meant to be used for simple text ads. Because it is based on jQuery it is very easy to setup and adapt to your requirements. This is exactly the solution that best serve to promote your product or service.